Video editing for small businesses: 5 videos you can make this week

Video sells. It shows how a product works, puts a face to a business and gets shared more than plain text. Many small businesses still skip it because editing looks expensive. With a free editor and a phone, you can make all five of these videos this week.

1. A customer testimonial

A happy customer is your best salesperson. Film a short interview on a phone, then edit it into a 30–60 second clip.

• Cut to the strongest two or three sentences.
• Add a lower third with the customer's name and company.
• Add captions so it works muted.

Guide: edit a customer testimonial with lower thirds and captions.

2. A product demo

Show the product doing its job, close up. For software, use a screen recording; for physical products, film your hands using it.

• Show the result in the first three seconds.
• Use arrows and text to point at key details.
• Keep it under a minute.

Guides: record your screen and use text, shapes and stickers to point at what matters.

3. A short social ad

A vertical ad of 15–30 seconds works on TikTok, Reels and Shorts. If you do not have footage, generate shots with AI.

• Open with the customer's problem.
• Show your product solving it.
• End with one call to action and your website.

Guide: make a short vertical ad with AI-generated shots.

4. An explainer video

Answer the question customers ask most. Write a short script, generate an AI voiceover, and lay visuals over it. No camera needed.

Guide: make an explainer with an AI voiceover and AI visuals.

5. An event or behind-the-scenes recap

Film short clips at an event, a launch or a normal workday. Cut them to music into a 30-second recap that shows the people behind the business.

Guide: cut an event recap from a pile of phone clips.

Keep your brand consistent

Use the same fonts, colors, caption style and logo position in every video. A watermark with your handle or name helps people find you when your video is shared. See keep a video series looking the same and stamp a text watermark on a video.

What it costs

The DepCut editor is free, including editing, titles, effects, transitions and export. You only pay for AI generation such as AI video shots and voiceovers, and Pro includes monthly AI credits. Read how AI credits work.

Post everywhere your customers are

Once a video is done, post it to YouTube, TikTok, Instagram, X, Threads and Facebook Pages from DepCut, so one video reaches every channel.

Start with one

Pick the easiest video on this list, open DepCut, and publish it by Friday.